Colbie Caillat and the Not-Quite-Bite

Has Colbie Caillat plunged into shark-infested waters with the "Fallin' For You" video from her Breakthrough album?  Watch the video here, or just check out the image below.  There's something awfully familiar about that surfboard...

Colbie_Caillat_video_1.jpg...or is there?  It's not quite the Louis Vuitton toile, and the initials are "JN" rather than "LV."  In the context of the video, it's just the sort of obvious fake that the comically less-than-appealing guy who's not Colbie's type -- but whom she's falling for anyway -- might own. 

We've all seen imitation goods so poorly rendered that they wouldn't fool a myopic Martian on a dark night.  And there must be a market out there beyond mere video fiction, or LV look-alikes wouldn't keep showing up on shady street corners and in dark corners of the internet, next to the "Prado" and "Channel" bags.  But why would any self-respecting counterfeiter turn out such bad fakes?

It turns out there's method to the madness.  In theory, these inept imitations could allow a manufacturer/importer/seller to avoid liability under the rationale that there's no likelihood of consumer confusion.  In practice, however, courts don't like apparent bad actors.  Take a look at the evidence from a case decided last year, Louis Vuitton Malletier v. Ly USA, Inc. et al.:

LV_v_Ly_10-15-08.JPGNot even close.  But to say that the district court didn't buy the "Ly" would be an understatement; the total judgment in favor of LV, including attorney's fees, totaled over $3.5 million. (Appeal pending.) 

So, Colbie, a word of advice:  Don't take the plunge.  He's not worth it!